Möbiu's flexibility allows our clients to use it in the way that is best for their business, whether that is the standalone IBE that directs users to the booking flow in the 'traditional' way from their existing brand site, or using our fully integrated responsive Brand Site / IBE state of the art product.
Our full CMS supported Brand Website platform allows hoteliers manage a brand experience and IBE 'all-in-one' that was designed to contextualize the entire Dream, Plan and Book lifecycle of a customer, increasing conversions by showing users the most relevant information and guiding users through the path to purchase with the right information at the right time.
This platform was developed in response to an industry that was having difficulty keeping up with the way customers expect to digitally interact with brands and what they expect from an eCommerce experience. In contrast, Möbius IBE is about driving the customer experience in all aspects. We provide hoteliers a set of website tools to maximise the chance of success by refining and perfecting the customer journeys, whilst giving marketers a state of the art tool to maintain brand integrity with customized design and user interface elements.
For clients who take advantage of the Möbius IBE, but choose to maintain their current brand site, the Möbius Contextual Booking widget provides the ability to overlay an intelligent booking widget that follows users throughout their journey on the brand site, and uses a variety of tools to prioritise and merchandise the user once they engage the IBE, based on the content and intent they have shown during their browsing.
Using an embeddable HTML widget that can be included in a CMS or an external website, the widget is launched with configurable parameters, that can take into account a variety of components on the brand website that include, but aren't limited to:
Hotels, Rooms, Promotions, Restrictions (minLOS, maxLOS, Adults, Children, Lead Times), Offers, Group Promos, Corporate bookings and info.
Rather than just selecting dates as per a traditional bookings widget and arriving at a generic point of an IBE, the Möbius Booking Widget enables hoteliers to push users into the relevant part of the booking flow to maximise the chance of conversion. Additionally, the Möbius booking widget exposes CSS selectors that enables the hotels to easily control the appearance and layout of the widget in it’s entirety, blending it in seamlessly with the existing hotel brand site.
Your success is our success, and thus ensuring that customers are merchandised properly from both a marketing and rate management perspective is crucial to driving direct booking revenue and increasing conversion.
The Möbius Merchandising platform is a unique tool that enables your rate management teams to seamlessly work with marketers to make sure that intricate offers, packaging, up-sells and add-ons are presented to customers at the right place and time.
Möbius Merchandising takes the philosophy that the most intricate and intelligent revenue management is only as good as how it is shown to the customer. With this in mind, in addition to group, corporate, block and negotiated merchandising, Möbius merchandising gives you the greatest opportunity for success by making every eCommerce interaction relevant.
A variety of industry leading Merchandising Tools are available for our clients resulting in increased conversions in the IBE. Some of these tools are:
As a key part of the IBE Rate Management Tool, Möbius is powered by a sophisticated and ever evolving rules-engine that gives hotels the opportunity the power to manage rates and inventory through the Möbius system directly with a variety of tools.
By measuring success and making changes through these mechanisms, Möbius helps achieve results based on real-time needs, whether that be lower CPA, higher occupancy, or increased ADR. Möbius doesn’t just facilitate the booking process for a hotel’s customers, but is also an indispensable rate management tool that drives the business forward.